Martin Rev

See Me Ridin


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Martin Rev’s fourth solo album See Me Ridin’ was released on the New York label Reachout International Records (ROIR) in 1996. Received by the critics with amazement, it proved to be a watershed moment in his career. Journalist Neil Cooper wrote at the time: "When I first heard Rev's new record, I was taken aback. Was he serious? Was this some inside joke? He had to be kidding - or was he mentally over the top!"

Its reception echoed that of the 1992 Suicide album Why Be Blue, which sprung such a surprise on fans of the duo comprising Martin Rev and Alan Vegas. On this particular solo album, Rev repeated the trick of dispensing with rough, brittle sounds. This was not Rev seeking to distance himself from his musical origins, he was actually getting back closer to his roots. Signs of Martin Rev’s formative influence as an electronic music pioneer can be seen in many places. Virtually no one would have expected him to deliver a doo-wop album, but in the light of Rev’s socialisation and artistic tradition, it reflects a logical process of absolute reduction.

Martin Rev crafted See Me Ridin’ as a kind of power pop hybrid, an album which owed much to the R&B and doowop of the 1950s and 1960s; the music which a youthful Martin Rev heard on the streets of New York, the soundtrack to his teenage years which had such an intense effect on him and would resurface in his own works. Nowhere more so than here.

    Release Date: 12 Oct 20 Cat No: BB336LP